About Us - Select Asia Group

Who We Are

Bringing Asia’s Culinary Heritage to Hawaii and Beyond

Select Asia Group is a global hospitality leader based in Hawaii, dedicated to sharing the vibrant flavors, traditions, and experiences of Asia with the world. From food halls in bustling urban centers to standalone restaurants that celebrate the artistry of Asian cuisine, our mission is to create memorable dining experiences that honor authenticity while embracing innovation.

Our portfolio includes self-developed brands and partnerships with celebrated Asian culinary entrepreneurs, each tailored to meet the tastes and lifestyles of their communities.

Our Journey Bridging Cultures Through Cuisine

Founded by a team of visionaries passionate about food and culture, Select Asia Group began its journey in Hawaii—a place where the flavors of Asia naturally resonate. With decades of combined experience in hospitality and a deep respect for Asian culinary traditions, our founders sought to create a platform that celebrates the rich heritage of Asian cuisine while adapting it to the needs of global audiences.

Today, we’re proud to see our concepts thriving in Hawaii and beyond, as we bring the vibrant energy of Asia to the mainland. Here’s how we bring authentic Asian dining experiences to life:

License

We help established Asian brands expand into new markets through franchise agreements, strategic positioning, and tenant placement.

Consult

We collaborate with developers and entrepreneurs to conceptualize and refine dining experiences tailored to their audiences.

Operate

We manage daily operations, from food hall management to business planning, ensuring smooth and successful execution.

The Select Asia Group Vision

Bridge East and West

Create meaningful connections through food, blending culinary traditions with modern dining experiences.

Champion Diversity

Showcase Asia’s rich culinary tapestry through a portfolio of unique and authentic brands.

Celebrate Community

Build spaces where cultures converge, inspired by Hawaii’s spirit of connection and exploration.

Our Brands & Partnerships

Through strategic collaborations, we help Asian entrepreneurs expand their concepts into new markets, ensuring they retain their cultural essence while thriving in global settings.